If you're running digital campaigns and want to know exactly where your website traffic comes from, the Google Analytics URL Builder is your go-to tool. It helps you generate trackable URLs using UTM parameters, so you can accurately analyze performance in Google Analytics.
???? What is a Google Analytics URL Builder?
The Google Analytics URL Builder is a free tool that appends UTM parameters (Urchin Tracking Module) to your URLs. These parameters let you track:
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The source of your traffic (e.g., Facebook, Email)
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The medium (e.g., CPC, social, newsletter)
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The campaign name (e.g., Summer_Sale)
????️ How to Use the Google Analytics URL Builder
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Visit the tool:
???? Google Campaign URL Builder -
Enter the following details:
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Website URL – The page you want to link to
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Campaign Source – Where the traffic is coming from (e.g.,
facebook,newsletter) -
Campaign Medium – Marketing medium (e.g.,
email,cpc,social) -
Campaign Name – A name for your campaign (e.g.,
spring_launch) -
(Optional) Campaign Term – For paid keyword tracking
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(Optional) Campaign Content – For distinguishing similar ads or links
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Copy the generated URL and use it in your campaigns.
✅ Example Output
If you're running a Facebook ad, your generated URL might look like this:
???? Why Use It?
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See where users come from in Google Analytics
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Compare the effectiveness of ads, platforms, or emails
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Measure ROI on specific campaigns
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Identify which content generates the most clicks and conversions
???? Pro Tips
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Use lowercase for consistency (
facebook, notFacebook) -
Use underscores or dashes instead of spaces
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Create a naming convention for your team
???? Want a Custom Template?
Would you like:
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A Google Sheet UTM builder for your team?
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A pre-filled template for your campaigns?
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Or a walkthrough for a specific platform (e.g., email, Instagram, Facebook Ads)?
Let me know and I can create one tailored to your needs.